The vision
Facing competitive pressures, a regional payer was exploring affiliation options to gain scale and enhance services and technology. Leaders needed clarity on what mattered most to stakeholders—especially in a market where local presence and relationships were critical to members. The organization required actionable data insights to guide both operational decisions and communications during the affiliation exploration.
Co-creating the solution
The payer partnered with our team to design and execute a highly customized research study to better answer the payer’s biggest opportunities. The study assessed perceptions and priorities of many stakeholders, identified potential risks, and provided messaging guidance for future communications.
Believe in better
The study found the importance of a local presence and that stakeholders were willing to pay more and accept fewer benefits if it meant keeping customer service local. Equipped with this data, the payer confidently explored affiliation opportunities.
