Studies have previously suggested that MA members are “sticky” and rarely change coverage; however, this behavior may be changing given the proliferation of product options and availability of rich benefits. For example, at the recent JP Morgan Healthcare Conference, Humana…

Key Highlights of This Brief: Recent regulatory flexibilities applied to supplemental benefits have significantly expanded the breadth of offerings health plans can explore. Experimentation with initial non-Medicare covered benefits (e.g., dental, vision, hearing) has quickly escalated to “table stakes” offerings…